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Client Decision-Making 2009 – Get Noticed

How are smart B2B business developers and marketers winning work by evolving their routes to market and getting to clients in the new places they are looking for expertise? One of B2B marketers’ biggest tasks is to get to the client exactly at the right time – when they are considering what advice they need.

This recession’s different. Think about it.

Because of the recession, many of you have to do more with less in both business development and marketing. In the last week, I’ve seen a number of organisations doing some of their best BDM work specifically because of that. Because you have to think wider. However, there are others who are following the same
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