The management and promotion of a brand is essential to marketing any product. Strong brand messages conveyed through names, logos or symbols can engage and connect with consumers while emphasising positive qualities, distinctiveness and merit. These are all characteristics equally important when it comes to promoting ourselves, (our personal brand), both in terms of gaining
LinkedIn Groups are excellent places to demonstrate your expertise and even thought leadership. Building your own Group(s) will enable you to create and communicate with an audience with mutual interests.
Do sales people collaborate enough? I donâ€™t think they do so within their own organisations let alone across sectors or even wider. And Iâ€™ve benefited significantly over the years from learning from peers in different industries. So, Iâ€™ve created â€˜Strategic Sales â€“ Scotlandâ€™ â€“ a LinkedIn Group for line managers in BD, sales and marketing
Iâ€™ve spent the last 3+ years observing and taking part in LinkedIn Groups and they are becoming more and more useful. At most times, I am a member of the maximum number of LinkedIn Groups you can join â€“ 50. Periodically, I audit the Groups I am connected to, remove the 5 that are of
Networking has not always been everyoneâ€™s cup of tea and when it comes to leaders in professional services firms in particular, many are not keen to attend regular networking groups to reach their business development objectives. Some are simply terrified by the idea of having to approach a complete stranger in a room having never