Recruiting on Snapchat Using Snapchat for recruitment seems a little unorthodox, but sometimes thinking outside the box can work. Earlier in September, Goldman Sachs became the first major Wall Street Bank to post quick hit recruitment ads on Snapchat. In April Snapchat utilised their geo-filters feature to target employees at Uber, AirBNB, Twitter and Pinterest,
OK so you’ve got connected on LinkedIn with lots of the people you want to know because, let’s face it, a huge proportion of people will accept your invitation if you look useful and/or relevant. How do you now take these relationships offline? It’s changed over the last 5 years. When we first started doing
LinkedIn groups are a fantastic B2B lead generation tool. They provide a rich source of relevant targets, all fenced off in the same area of the farmyard that is LinkedIn. If you’re regularly entering the pen and feeding these creatures with information, they’ll begin to associate you as a bringer of food and the trust
Someone’s handed in their notice and needs replaced so you’re sent the requirement and called to a briefing meeting. The hiring manager tells you what type of person they need and what skills they must have. How often is your number 1 default to interrogate them about who they know, walk round their team and
This is written specifically with recruiting in mind but the learnings in here are absolutely valid to approaching potential employers, prospective customers, journalists or anyone else you want to build a relationship with. 1) Don’t waste your time sending messages to the wrong people; make sure you’ve qualified that the people you’re targeting are relevant.
For 5 years now I’ve been advising senior professionals at some of the world’s most admired organisations on the best ways to use LinkedIn to create competitive advantage. They often want to know who they should connect with or not. Think of your LinkedIn contacts as an audience. Here’s a summary of the most common