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The Power of LinkedIn: Engaging with your followers

The Power of LinkedIn: Engaging with your followers LinkedIn is now the third-fastest growing social network behind Instagram and Reddit. So how can you take advantage of the increased interest in LinkedIn to engage with your followers? Here are some key points to consider when sharing content with your companies’ followers. Think about your content

Taking social media relationships offline

OK so you’ve got connected on LinkedIn with lots of the people you want to know because, let’s face it, a huge proportion of people will accept your invitation if you look useful and/or relevant. How do you now take these relationships offline? It’s changed over the last 5 years. When we first started doing

5 Personal Branding Tips To Get You Ahead

The management and promotion of a brand is essential to marketing any product. Strong brand messages conveyed through names, logos or symbols can engage and connect with consumers while emphasising positive qualities, distinctiveness and merit. These are all characteristics equally important when it comes to promoting ourselves, (our personal brand), both in terms of gaining

Case Study: How To Achieve Your Career Goals Using Social Media

Over the years, we have worked with many senior individuals to strategically enhance their network using social media.  Objectives might include positioning for new roles including Non-Executive appointments, generating relationships online, for offline PR and speaking opportunities and raising the profile of the organisation they lead/work for. Here are 3 key thing we’ve noticed about

What LinkedIn Groups should I join?

I’ve spent the last 3+ years observing and taking part in LinkedIn Groups and they are becoming more and more useful. At most times, I am a member of the maximum number of LinkedIn Groups you can join – 50. Periodically, I audit the Groups I am connected to, remove the 5 that are of
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