Tag Archives

Give on LinkedIn before you expect anything in return

In David Meerman Scott’s book ‘The New Rules of Marketing & PR’, which I read around a year ago on holiday in Mallorca before starting Gordon BDM, he talks about the concept of giving away free information – thought leadership, exclusive stats or just expertise – without asking for anything in return. It must have stuck

New LinkedIn Group – ‘Strategic Sales – Scotland’

Do sales people collaborate enough? I don’t think they do so within their own organisations let alone across sectors or even wider. And I’ve benefited significantly over the years from learning from peers in different industries. So, I’ve created ‘Strategic Sales – Scotland’ – a LinkedIn Group for line managers in BD, sales and marketing

Create a personal brand to get ahead….

The clothes you wear, the way you style yourself, the way you shake hands, the expertise you have, the markets in which you work, the company you keep, your hobbies, your qualifications, what you say and where you say it are just some of the things that combine to create your personal brand. Who are

Rome wasn’t built in an internal meeting….

I recently asked some fellow group members, ‘are there too many internal meetings and not enough action,’ and got some great responses. I believe there are too many internal BD meetings in B2B services. I don’t think enough of them are planned effectively. I don’t believe enough market-facing actions follow and I am convinced it’s

LinkedIn tips for recruiters….

1)      Make sure your profile’s compelling. Recent evidence I’ve gleaned from my friends in the HR world tells me that HR professionals use LinkedIn to find specialists in the recruitment industry every day. If you are an in-house recruiter, make sure your profile reflects all the benefits, tangible and otherwise, of working at your organisation.

LinkedIn strategies for lawyers & accountants

My company has worked with around 60 partners and other business leaders in professional services firms across the UK over the last 6 months, helping them to use sites like LinkedIn to create new-business opportunities. Here are a couple of the strategies my team and I have helped them to execute. I think you’ll find
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