Tag Archives

Utopia for Employer Branding

Utopia for Employer Branding “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said US merchant and retailer John Wanamaker around 100 years ago. Today, it’s so much easier to measure ROI on advertising and other forms of marketing, depending on how smart your approach. Yet for

Pros and Cons of LinkedIn Showcase Pages

Pros & Cons of LinkedIn Showcase Pages   LinkedIn Showcase pages are an extension of your LinkedIn company page that are designed to highlight a segment of your business and create a space for published refined content for a narrower and more specific audience. Great online profiles are a key part of our core ExecConnections service and

Your Hiring Manager on LinkedIn

Taking a look at how best to use your hiring manager on LinkedIn   At Social Media Search, much of what we do involves placing the hiring manager at the centre of what we call, “Relationship Building Recruitment” through our ExecConnections process. The hiring manager is an underutilised tool in the recruitment process which we

A Word On LinkedIn Groups

We took inspiration from our past whitepaper on LinkedIn Groups and have taken an updated look at the functionality. Setting up LinkedIn groups and maintaining and keeping members engaged is a challenge. However, if played to an advantage online communities can bring reap rewards.   According to LinkedIn, LinkedIn Groups, “provide a place for professionals

Specialist Social Media Sites

One of our Social Media Analysts, Jen, takes a look at some of the specialist social media sites that exist for niche interests. As the popularity of Social Media continues to grow, finding like minded individuals in a growing online network becomes much more difficult. While a major selling point for big player sites like

The Power of the Employee Voice

We have looked at the power of the employee voice and how important we think building a strong talent brand is a lot since Adam first covered it in a blog in November.   Whether this is looking at how to best leverage the employee voice across specific social media channels or simple advice to ensuring your

Tips for LinkedIn Networking

LinkedIn networking can seem daunting, so we pulled together a few tips to making the most of the social network. Security settings exist for a reason: to limit spam and to keep social media platforms as a safe way to interact with others online. While we can all agree that this is a useful feature,

How to use your LinkedIn Signal

LinkedIn’s new private job post functionality – your LinkedIn Signal You can now share your interest in a new role (your ‘LinkedIn signal’) with recruiters for 90 days. You can turn this off or update your LinkedIn signal to recruiters at any time. After 90 days, LinkedIn will stop sharing your interests so that your information

History of Social Media Recruitment

History of Social Media Recruitment Social Media recruitment is not a new concept – Facebook is now over a decade old – yet for a company not utilising Social Media for recruiting top talent, it is revolutionary. As social platforms have grown, search functions have become more sophisticated and have changed the ways in which
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