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The Power of LinkedIn: Engaging with your followers

The Power of LinkedIn: Engaging with your followers LinkedIn is now the third-fastest growing social network behind Instagram and Reddit. So how can you take advantage of the increased interest in LinkedIn to engage with your followers? Here are some key points to consider when sharing content with your companies’ followers. Think about your content

Taking social media relationships offline

OK so you’ve got connected on LinkedIn with lots of the people you want to know because, let’s face it, a huge proportion of people will accept your invitation if you look useful and/or relevant. How do you now take these relationships offline? It’s changed over the last 5 years. When we first started doing

We’ve had a little makeover…

We’ve had a little makeover… After 5 years of trading as WinningWork, helping clients enhance their brands online, we’ve finally got around to giving our own brand a little bit of TLC. This August, we merged with our sister brand Social Media Search. which essentially meant combining our skills in order to create a bigger

Give on LinkedIn before you expect anything in return

In David Meerman Scott’s book ‘The New Rules of Marketing & PR’, which I read around a year ago on holiday in Mallorca before starting Gordon BDM, he talks about the concept of giving away free information – thought leadership, exclusive stats or just expertise – without asking for anything in return. It must have stuck

Create a personal brand to get ahead….

The clothes you wear, the way you style yourself, the way you shake hands, the expertise you have, the markets in which you work, the company you keep, your hobbies, your qualifications, what you say and where you say it are just some of the things that combine to create your personal brand. Who are
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