I’ve been due in London for client briefings and new-business meetings on 3 days this week. I’ve not been able to be there unfortunately because of the weather and have spent most of the week working from home (and fetching random items for my Gran), as I know many others have done. I’ve noticed a real surge in LinkedIn activity this week and I’m sure the two things are connected.
I’ve received over 50 requests for my LinkedIn Guide this morning alone. So, here is a quick refresher on three useful things you can do on LinkedIn if you’re stranded ‘working’ from home.
- Go and find all your competitors on LinkedIn and try to get a sense of who they’re connected to, what Groups they are members of and how they may be using LinkedIn. If you work in a market with a small number of competitors you’ll know who they all are already but if you work in a more fragmented sector, use the search tool (top right and click ‘advanced’) to help you find all those competitors you don’t yet know.
- Go and identify lots of new prospects, again using the advanced people search. Use ‘industry’, ‘location’ and ‘job title’ or ‘key words’ to do this. And remember, some people don’t classify their industries correctly. An FD in the construction sector may put ‘Accounting’ as her industry rather than ‘Construction’. An HRD in a law firm may list his industry as ‘Human Resources’ rather than ‘Law Practice’.. Work out what you have in common with these new people and get in contact in the way that suits you best. (See my LinkedIn Guide for suggestions).
- Find all the best LinkedIn Groups for you, join them all (you can join 50 max) and then read through all the discussion to see which Groups look most useful. Leave the Groups that are a waste of time. n.b. the amount of discussions posted on a LinkedIn Group doesn’t always indicate usefulness. Some Groups harbour a sales culture where people are free to use the discussion board as chief classified space. Other Groups simply have too many members and most of them have nothing in common with each other…. There’s a trial/error exercise you need to go through here to get it right. Bare in mind, useful Groups may be those aligned to your functional specialism (IT, marketing) and they may also be industry-specific (telecoms, oil & gas). ‘Issues’-based Groups (Solvency II, Web 3.0) are usually to the point and very useful peer-to-peer knowledge-sharing platforms. OK, I could go on all day about LinkedIn Groups but you’ll get the jist.
Now, go back to the couch with a Hot Toddie (I know it's only 12 o'clock but it's suitably cold outside!). Perhaps put Elton John or Billy Joel on in the background, put the dog into the foot-stool position and get using LinkedIn effectively..
I’ve now distributed over 4,500 copies of the LinkedIn Guide to LinkedIn users who have requested it via 6 LinkedIn Groups. If you’ve yet to receive a copy, please email me at firstname.lastname@example.org before I give it a £price..